Brett Benton

Social Media, Content Creation and Media Strategist

Creating meaningful campaigns, compelling content and engaging digital experiences for brands and organizations.

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A man with a beard and mustache, smiling, wearing a black shirt, against a gray background.

I’ve spent over a decade helping brands tell their stories through social media, content creation and media relations. Along the way, I’ve done a lot of photography and videography, which is still a big part of what I love to do.

I’ve worked with many FORTUNE 100 companies like Blue Cross Blue Shield, MGM Resorts International, HealthCare Partners and DaVita Medical Group creating campaigns and content that connect with people and make an impact.

I’m all about blending creativity with smart strategy to get results that matter.

Hi, I’m Brett

Skills & Expertise

I combine creativity and strategy to deliver tangible results for brands and organizations.

  • Social media planning & campaign execution

  • Content calendars & scheduling

  • Analytics & engagement tracking

Social Media & Content Strategy

Media Relations & Comms

  • Press releases & media outreach

  • Event coverage & coordination

  • Storytelling for campaigns

Content Creation & Design

  • Photography, videography, drone footage

  • Graphic design & editing

  • Copywriting & messaging

Project Highlights & Case Studies

Highlighting key campaigns, social media, and content creation successes.

Winter Is Here Campaign

MGM Resorts International

  • The “Winter Is Here” campaign celebrated the final season of Game of Thrones at MGM Resorts in partnership with HBO, using social media to build excitement, engagement and fan interaction around the series finale.

    Key Social Media Elements:

    • Content Creation: Eye-catching visuals, videos, and teaser clips highlighting themed experiences, displays, and events tied to the final season were shared across Instagram, Facebook and Twitter.

    • Live Engagement: Behind-the-scenes footage and live event coverage kept fans engaged and generated FOMO for those wanting to participate in the celebration.

    • User-Generated Content: Fans were encouraged to post their experiences using campaign-specific hashtags, amplifying organic reach and community engagement.

    • Influencer Collaborations: Influencers and content creators attended events and shared their experiences, extending the campaign’s reach to broader fan audiences.

    • Performance Goals: Focused on increasing social engagement, shares, and visibility for MGM Resorts while linking the brand to the cultural moment of Game of Thrones’ final season.

    Impact: The campaign effectively merged immersive experiences with social media storytelling, generating buzz, high engagement, and strong fan participation online.

  • I contributed to both the planning and execution of the “Winter Is Here” campaign:

    • Campaign Planning: Assisted with developing timelines, coordinating key dates, and assigning team duties.

    • Content Creation: Produced behind-the-scenes Instagram Stories to showcase the campaign build and fan experiences.

    • Production Support: Served as a camera operator and production assistant for teaser video clips.

    • Social Media Management: Helped plan, schedule, and publish campaign content across MGM Resorts’ social media channels.

  • The Winter Is Here campaign delivered record-breaking performance for MGM Resorts, making it the most successful social media campaign in the company’s history.

    • 1.1 Billion earned media impressions

    • 289 Million potential social media reach

    • 2 Million organic video views

    • Achieved record-breaking engagement rates across platforms

    This campaign not only captured fan excitement around the final season of Game of Thrones but also set a new standard for MGM Resorts’ digital activations.

See the full case study from MGM Resorts Internal

Friends 25 Year Anniversary

MGM Resorts International

  • To promote the grand opening of The FRIENDS™ Experience: The One in Vegas at MGM Grand. The campaign aimed to generate excitement around this immersive pop-up featuring iconic FRIENDS sets (like Central Perk, Monica’s apartment, Ross & Rachel’s wedding chapel, and the fountain), while also driving hotel bookings and MGM Rewards sign-ups as part of a broader brand activation.

  • I contributed to both planning and execution of the FRIENDS25 campaign:

    • Campaign Planning: Helped coordinate timelines, key dates, and team assignments.

    Content Creation & Social Media:

    • Met with talent and produced Instagram Stories tailored to each hotel brand.

    • Served as a camera operator and production assistant for teaser video clips.

    • Planned, scheduled, and published content across MGM Resorts’ social media channels.

  • The FRIENDS25 campaign achieved exceptional engagement and measurable business impact for MGM Resorts:

    20% engagement rate on posted content, significantly exceeding typical social media benchmarks.

    Millions of organic video views, reflecting strong interest and excitement from fans.

    Over 1,000 user-generated photos shared with the #Friends25 hashtag, showing active fan participation and organic amplification of the campaign.

    30% increase in hotel occupancy over the campaign weekend, directly linking the campaign to revenue growth.

    MGM Rewards sign-ups increased as fans engaged with exclusive experiences and content, strengthening long-term customer relationships.

    High brand visibility: Social media content and fan-generated posts extended the reach of MGM Resorts’ messaging, positioning the brand as a top destination for immersive entertainment experiences.

See the full activation from MGM Resorts Internal

Community Impact Stories

BlueCross BlueShield of South Carolina

  • To highlight local non-profits supported by BlueCross BlueShield of South Carolina, sharing their stories and showcasing the positive impact they have across the state and beyond. The campaign aimed to raise awareness of these organizations, inspire community engagement, and drive traffic to CTA pages for further involvement.

  • I contributed across multiple facets of the campaign:

    • Production & Filming: Captured video content on-site for each nonprofit story.

    • Photography: Shot compelling images to accompany the video and social media content.

    • Creative Direction: Assisted with script writing, storytelling, and overall creative vision.

    • Social Media & Content Support: Helped prepare content for distribution across channels and ensure it aligned with the campaign messaging.

  • The campaign successfully amplified the voices of local nonprofits and generated meaningful engagement:

    • Over 50,000 impressions across social media platforms

    • 2,500 engagements, including likes, shares, and comments

    • Over 10% engagement rate, surpassing typical benchmarks for similar content

    • Thousands of clicks to the campaign’s CTA pages, driving further participation and support

See the videos from BlueCross BlueShield of South Carolina’s

  • The primary objective was to build a comprehensive, cohesive library of premium commercial imagery to launch WesCo Brew & Bowl's grand opening and brand marketing initiatives. Working alongside their PR agency, the assets were strategically planned to populate their new website, fuel social media channels, anchor digital advertising campaigns, and supply long-term promotional materials.

  • A multi-zone, 3-hour interior, exterior, and aerial production designed to showcase the massive scale and dynamic entertainment experience of the venue. Production focus areas included:

    • Exterior & Entry: Capturing the clean, modern architectural lines of the building facade and primary welcome area to create a strong first impression.

    • Entertainment Zones: Highlighting the vibrant energy of the state-of-the-art bowling lanes, arcade, and kids' gaming zones.

    • Hospitality Spaces: Showcasing the spatial layout and interior design of the center bar, dining room, and private corporate conference rooms.

    • The Patio: Creative framing of the outdoor gathering spaces, lawn games, and open-air seating.

    • Aerial Media: Utilizing FAA-certified drone photography and cinema-grade video clips to provide an immersive, bird's-eye perspective of the entire property layout.

  • A dedicated 4-hour commercial culinary session focused on capturing the venue’s hospitality menu with precision.

    • Mobile Studio Lighting: Utilizing high-end professional strobe setups on-site to accent textures, freshness, and color accuracy.

    • Signature Food & Drink: Translating core menu items, craft beverages, and cocktails into mouth-watering, high-end commercial assets.

    • Menu Hero Imagery: Crafting specific compositions with clean copy-space, intentionally designed to serve as high-impact website banner headers and full-screen digital displays.

  • All digital assets were polished through a professional editing workflow—including precision color correction, exposure blending, lens correction, and light retouching—and delivered via an organized online client media center within a standard 7–10 business day window. The final campaign package included:

    • Up to 50 Edited Environmental Images: High-resolution interior and exterior architectural photographs.

    • Up to 25 Edited Food & Beverage Images: Premium culinary and menu assets.

    • Aerial Drone Bundle: 10 high-resolution drone photographs and 10 cinematic 4K video clips (up to 30 seconds each) optimized for website background loops and social media reels.

    • Multi-Platform Optimization: A tailored mix of horizontal and vertical crops to fit seamlessly across desktop website layouts, mobile interfaces, Instagram reels, and print collateral.

    • Commercial Licensing: Full non-exclusive commercial usage rights granted to the client and their affiliated marketing partners for digital and print distribution.

Venue Opening

WesCo Brew & Bowl

See the results from the Architecture shoot and the Menu shoot

CareConnection Magazine

HealthCare Partners of Nevada / DaVita Medical Group

  • To produce a magazine for patients to read in health care clinics, highlighting the achievements of providers and the work they do in the community. The magazine also served as a revenue-generating tool through paid ads, helping the marketing team secure additional funding for resources and equipment.

  • I managed the project end-to-end, contributing across multiple areas:

    • Art Direction & Graphic Design: Developed the visual layout and design for the magazine.

    • Storytelling & Writing: Created compelling stories about providers and their impact on patients.

    • Editing & Proofing: Ensured content was accurate, polished, and ready for print.

    • Production & Printing: Oversaw printing and production to ensure high-quality materials.

    • Marketing Support: Helped incorporate ad placements and strategies to generate additional revenue.

  • The magazine achieved both engagement and operational impact:

    • Increased marketing budget, allowing purchase of new equipment to enhance future content creation.

    • Strengthened patient trust by sharing authentic stories about providers.

    • Expanded reading materials available locally, establishing a consistent touchpoint for patient engagement.

    • Revenue from ads contributed to sustaining the marketing team’s initiatives and resources.

See the digital versions of the CareConnection magazine

Content Creation

Photography activations examples

A woman walking through an outdoor art installation of large, colorful stacked rocks in a desert landscape with a blue sky.
WESCO_BBM&D_MENU_9.jpg
Vanilla ice cream scoops topped with caramel sauce, whipped cream, and chocolate sprinkles on a white plate with a cookie underneath, with caramel sauce being poured from a white cup.
Two people clinking wine glasses over a table with pizza, pasta, and salad.
A man with gray hair and beard wearing a red shirt and baseball cap, sitting in a log cabin-style room with wooden walls, a red leather chair, a framed picture on the wall, and an American flag decoration.
Wesco_ArchitectureShoot_Entry_9.jpg
WESCO_BBM&D_MENU_26.jpg
A glass of hot mulled wine with an orange slice and ice cubes, emitting steam, on a dark wooden surface.
Wesco_ArchitectureShoot_Patio_2.jpg
WESCO_BBM&D_MENU_16.jpg
A woman wearing sunglasses and earrings, smiling and leaning against a large pink rock in a desert landscape with sparse plants and a distant mountain range.
Assorted miniature desserts, including a yellow tart with raspberries and whipped cream, a berry tart, and a small berry pastry on a black slate serving plate.
A couple walking hand in hand through a grassy field surrounded by trees, smiling and enjoying each other's company on a clear day.
WESCO_BBM&D_MENU_13.jpg
WESCO_BBM&D_MENU_1.jpg
Wesco_ArchitectureShoot_Centerbar_11.jpg

Certifications & Licenses

  • I’m certified to safely operate drones for commercial projects, giving companies access to high-quality aerial photography and videography for marketing, events, and content creation.

  • Shows proficiency in inbound marketing strategies, content creation, and analytics, enabling companies to drive engagement, generate leads, and achieve measurable results.

  • Demonstrates capability in optimizing content and websites for search engines, allowing companies to boost visibility, attract targeted traffic, and enhance their online marketing performance.

  • Reflects expertise in creating and executing social media strategies, helping companies grow audiences, increase engagement, and strengthen their digital presence.

Media Relations - Press Releases

  • Highlights BlueCross BlueShield of South Carolina’s annual volunteer day, where over 500 employees participated in community service projects across the state, marking the largest turnout in the program’s history.

    Official release here

  • Announces the grand opening of the new Blue Retail Center in Irmo, offering accessible health insurance guidance to local residents and welcoming support from state and local officials.

    Official release here

  • Shares the company’s achievement of maintaining an A+ rating from AM Best for the 23rd consecutive year, demonstrating financial stability and operational excellence.

    Official release here

  • Details the continuation of the BlueScholars program, providing full scholarships and professional development opportunities for students at historically Black colleges and universities.

    Official release here

Volunteering

  • Campaign Fundraising: June 2025 - September 2025

  • Senior Social media Strategist: September 2023 - Present

  • Community Impact and Event Strategy: February 2021 - September 2023

  • Digital Marketing Manager: March 2016 - September 2018

Thank you!

I appreciate you taking your time to view my portfolio and qualifications. Please see below for my contact information.

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